Food for thoughts.. “As Long as the tide is up, You can swim naked!”

A lot of people and organizations think they are taking risks and managing them effectively because ‘on the surface’ (revenues, short-term profits) everything appears to look good!. Unfortunately, it is only during a crisis that they will find out too late that they are ‘naked’.

Perception vs Reality: Using stress testing for a PR job

A Stress testing is a form of test that aims to evaluate how a system (financial system) or an entity (a Bank in this case) can cope when subjected to amounts of stress that goes well beyond the ‘normal’ expected operational environment. The goal is to observe the results to determine the resistance range and  breaking point. Continue reading

Sony Reputational Nightmare: How to piss off 77 millions customers!

A major hack attacks resulting in tens of millions of your customer’s information including credit card details to be compromised and forcing your organization to shutdown your main online money-making system should be one of your worst nightmares. Continue reading